How did the Just Do It campaign start?

How did the Just Do It campaign start?

Considering how intrinsic to the brand it now seems, the slogan had inauspicious beginnings. It was created in 1987 by Wieden + Kennedy to accompany Nike’s first major television campaign, which included commercials for running, walking, cross-training, basketball and women’s fitness.

Who came up with Just Do It?

Dan Wieden
The man behind Nike’s famous “Just Do It” slogan has died at the age of 82. David Kennedy, the co-founder of Portland-based Wieden+Kennedy, came up with the tagline with partner Dan Wieden to accompany Nike’s first major television campaign in 1988.

What is the meaning of Just Do It?

Just Do It refers to a meme based on a video that features an intense motivational speech by actor Shia LaBeouf.

Why did Nike create Just Do It?

Nike’s iconic “Just Do It” slogan was inspired by the final words of a notorious killer in 1970s Utah. Facing down a firing squad in his last moments, double-murderer Gary Gilmore said: “Let’s do it.”

Where did the Just Do It meme come from?

Where does Just Do It come from? The Just Do It video, also known as Shia LaBeouf’s Intense Motivational Speech, was released in 2015. It shows actor Shia LaBeouf, of Nymphomaniac and Transformers fame, giving what is supposedly a motivational speech in front of a green screen.

Who said Just Do It before being executed?

How murderer Gary Gilmore’s final words demanding firing squad officers pull their triggers inspired Nike’s famous slogan. He was the death-wish killer who pleaded to be allowed to face a firing squad – and his final words before he was shot inspired one of the world’s best-known marketing slogans.

What does ‘just do it’ mean?

It was a provocative statement from a disturbing figure, but the call to action of “do it” resonated with advertising executive Dan Weiden, who was looking to help Nike compete in the sports fashion world in the late ’80s. He pitched the phrase “Just Do It” to the company.

When did the Just do It campaign start?

The “Just Do It” campaign launched in 1988 was highly successful, with the company defining the meaning of “Just Do It” as being both “universal and intensely personal.” If playback doesn’t begin shortly, try restarting your device. Videos you watch may be added to the TV’s watch history and influence TV recommendations.

What does just do it mean Nike?

Just Do It (stylized as JUST DO IT. and set in Futura Bold Condensed) is a trademark of shoe company Nike, and it is one of the core components of Nike’s brand. The slogan was coined in 1988 at an advertising agency meeting.

What company has the slogan Just do It?

March 16, 2015 5:46 pm. Nike’s iconic slogan “Just Do It” helped the company become a worldwide phenomenon after it was first introduced in 1988, and it’s stood the test of time almost 30 years later. The phrase was actually inspired by the final words of a criminal who demanded the death penalty after committing two murders in 1976.