What is Comscore Beacon?

What is Comscore Beacon?

ComScore uses web beacons and cookies for other products in a similar way to ScoreCard Research. It’s worth noting that comScore has a lot of products and services focused on digital audiences.

What is Comscore rating?

Comscore’s ranking system is an aggregated list of their audience measurement services across platforms like TV, mobile, and online. It is further broken down into five measurements: total unique visitors or viewers, reach, composition index UV, total hours per month, and average time spent per month.

How do you implement Comscore?

The implementation for Android applications involves the following steps:

  1. Include the comScore library in the application project.
  2. Update application project configuration as needed for the library to provide all its functionality.
  3. Add code statements to configure and start the library.

Is Comscore data reliable?

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.

How does Comscore collect data?

We collect data directly from individuals who have opted to participate in our panels and surveys. We also collect data through websites and mobile apps, as well as from our customers and other partnerships.

What are Web tags?

In digital analytics, a tag is an element included on each webpage to be measured. The tag is a small piece of code that is inserted into the page’s source code. It allows the third-party analytics tool to log connections on its server. In digital analytics, the tag is used to refine analyses using segments.

Is Comscore a good company?

Is Comscore a good company to work for? Comscore has an overall rating of 3.4 out of 5, based on over 594 reviews left anonymously by employees. 59% of employees would recommend working at Comscore to a friend and 53% have a positive outlook for the business.

What happened to Comscore?

In 2019, Comscore Inc. and its former CEO Serge Matta were charged with engaging in a fraudulent scheme to overstate revenue by approximately $50 million and making false and misleading statements about key performance metrics.

Who uses Comscore?

Companies Currently Using Comscore

Company Name Website Sub Level Industry
Demand Media leafgroup.com Advertising, Marketing & Public Relations
Omnicom Media Group omnicomgroup.com Advertising, Marketing & Public Relations
Nexstar Media Group Inc. nexstar.tv Television Stations
TEGNA tegna.com Television Stations

How does Comscore measure traffic?

Comscore makes estimations based on the pool of panelists that are tracked via plugins or cookies. A Comscore whitepaper revealed that cookie deletion might lead to overestimates in servers’ measurement of the size of online audiences.

Who owns Comscore?


Type Public Company
Founder Magid Abraham and Gian Fulgoni
Headquarters Reston, Virginia, U.S.
Key people Bill Livek (CEO and Executive Vice Chairman)
Number of employees 1,200+

What is tagged used for?

Users like Tagged.com as it is a free, easy-to-use social network that allows users to meet and talk to new people online. The games functions are also popular with games including the ‘Pets’ game.

Is a cookie a tag?

Tags are not cookies and cookies are not tags. Rather, a tag can be used to set a cookie. Cookies are text-only strings of code placed on a computer or device for a variety of purposes including remembering a user’s preferences or the contents of their online shopping cart.

Should I join comScore?

comScore is rated 4.3 out of 5, based on 14 reviews by employees on AmbitionBox. comScore is known for Work-Life balance which is rated at the top and given a rating of 4.6. However, Career growth is rated the lowest at 3.5 and can be improved.

What does M mean in Comscore?

Media Title (M), Channel (C), Sub-Channel (S), Group (G) and SubGroup (SG)

What data does Comscore collect?

What does the Comscore Panel measure? The panel measurements comprise the Comscore rankings—a monthly list of the top 50 digital properties across the web ranked by the number of unique visitors from highest to lowest.

Who owns comScore?

What is comScore methodology?

comScore’s measurement methodology, Unified Digital Measurement™ (UDM), involves integration (or “unification”) of person-centric data collected from a sample of online- recruited panelists, with server-centric census data from tagging web entities.

Who are Comscore competitors?

comScore competitors include Quantcast, Moat, Nielsen, Bitly and Tivo.